When the largest gaming market in Latin America meets the largest gaming market in Asia, great things can happen. Of course, it can be tricky making a transition into an entirely new region, and that’s why Brazil Games and Apex-Brasil will spend October presenting webinars and workshops to educate and provide valuable insight to studios looking to enter China.
Brazil Games (the Brazilian Games Export Program) is a partnership between Abragames – Brazilian Games Companies Association and Apex-Brasil – Brazilian Trade and Investment Promotion Agency.
While China is certainly a juggernaut in every aspect of the gaming industry, it remains difficult to navigate and find success for developers and publishers alike that come from other regions. Attendees will learn about its platforms, monetization opportunities, and player communities, along with vital observations and suggestions on how to navigate this enormous — but financially viable — area of the industry.
In order to give studios that insider’s knowledge of how to prosper and thrive in China, Brazil Games and Apex-Brasil will also provide select companies a chance to attend a business roundtable with Chinese companies to form partnerships, publish games, and many other opportunities — as well as a personalized service with a consultancy specializing in the Chinese market.
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Brazil Games (the Brazilian Games Export Program) is a partnership between Abragames – Brazilian Games Companies Association and Apex-Brasil – Brazilian Trade and Investment Promotion Agency.
While China is certainly a juggernaut in every aspect of the gaming industry, it remains difficult to navigate and find success for developers and publishers alike that come from other regions. Attendees will learn about its platforms, monetization opportunities, and player communities, along with vital observations and suggestions on how to navigate this enormous — but financially viable — area of the industry.
In order to give studios that insider’s knowledge of how to prosper and thrive in China, Brazil Games and Apex-Brasil will also provide select companies a chance to attend a business roundtable with Chinese companies to form partnerships, publish games, and many other opportunities — as well as a personalized service with a consultancy specializing in the Chinese market.
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- PHASE 1: Let's Discover the Market
- Webinar: China Game Market Ecosystem — October 7, 2021
- Rodrigo Terra, President of Abragames, Eros Ramos, Brazil Games Sector Project Manager at Apex-Brasil, and Cristina Wang from the Apex-Brasil Office in Beijing will introduce the Chinese gaming ecosystem and explain how Brazil Games can help studios enter the Chinese market through the Apex-Brazil Office in Beijing.
- Rodrigo Terra, President of Abragames, Eros Ramos, Brazil Games Sector Project Manager at Apex-Brasil, and Cristina Wang from the Apex-Brasil Office in Beijing will introduce the Chinese gaming ecosystem and explain how Brazil Games can help studios enter the Chinese market through the Apex-Brazil Office in Beijing.
- Webinar: Explore Chinese Game Market Opportunities — October 13, 2021
- Simon Zhu, Founder of CiGA – China Indie Game Alliance, will give a presentation on the Chinese game market outlook for participating companies. His talk will cover the most up-to-date market information, industry trends, market access requirements, opportunities and challenges for Brazilian companies, international collaboration in development, location, and investment.
- Simon Zhu, Founder of CiGA – China Indie Game Alliance, will give a presentation on the Chinese game market outlook for participating companies. His talk will cover the most up-to-date market information, industry trends, market access requirements, opportunities and challenges for Brazilian companies, international collaboration in development, location, and investment.
- Webinar: China Game Market Ecosystem — October 7, 2021
- PHASE 2: Let's Exchange Ideas and Deepen What We've Learned
- Workshop: How to Monetize your Games & Apps in China — October 15, 2021
Wenchan Ouyang, Deputy Director of Operations at Tradplus, will present a talk that covers how to monetize games and apps in China, including an introduction to the Chinese market in terms of monetization, how to evaluate performance, and lessons learned from success stories. - Workshop: Data Analysis — October 19, 2021
Chris Han, a former algorithmic engineer at Intel SSG and co-founder of Thinking Data, will show how to use sophisticated data to guide game development and optimize operating strategy through highly efficient and flexible data analysis. - Workshop: Current Situation and Trends of Chinese Game Publishing — October 21, 2021
Joying Qin, General Manager of the Game Strategy Center of the Meetsocial group and director of GamePlus and formerly of Tencent Photon Studio and Head of Publishing for EA China, will talk about analysis of the game market, Chinese players, the current situation of game publishing in China, and trends within game development and publishing in China.
- Workshop: How to Monetize your Games & Apps in China — October 15, 2021
- PHASE 3: Is my Company Suitable for the Chinese Market?
- Individual sessions for selected companies that will include diagnosis, intelligence data, personalized market access information, indication of opportunities, and a roadmap for operating in the Chinese market. (Dates to be confirmed)
- PHASE 4: The Moment of Truth
- Virtual business rounds between Brazilian and Chinese companies seeking to publish or invest in international games. (Dates to be confirmed)
For more information on the speakers, please check out the schedule here.
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About Brazil Games
Brazil Games is the export program created by the Brazilian Independent Game Companies Association, ABRAGAMES, in partnership with Apex-Brasil, the Brazilian Trade and Investment Promotion Agency. Our goal is to promote the Brazilian Indie Game industry internationally, developing new business opportunities for our companies. The Brazil Games Program also promotes Brazil as the hub for business in Latin America and invites buyers, investors, and publishers for BIG Festival, Brazil's Independent Games Festival, the most important international indie games festival, and the hub for international business in Latin America.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. The Agency's efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, the arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events, and providing support to foreign investors interested in allocating resources in Brazil.
PRESS CONTACT - BRAZIL GAMES
Lisa Mior | Brendan Quinn
UberStrategist Inc.
pr@uberstrategist.com
1-646-844-8983
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