EDITORIAL
Abragames made a significant impact at gamescom latam with a superb booth, showcasing around 18 companies. The booth's success was evident as it became one of the most visited at the event. Additionally, Abragames curated over 40 hours of B2B content and led a Strategic Alignment session on June 26th to discuss public policies. The panels at gamescom latam included the celebration of Abragames' 20th anniversary and the success of Brazil Games Project—a partnership between Abragames and ApexBrasil (Brazilian Trade and Investment Promotion Agency) aimed at promoting Brazilian studios internationally. The results of the Project were shared with the audience and industry professionals at gamescom latam. In July the Abragames team is already focused on preparing for Gamescom in Germany, scheduled for August 21st to 25th.
gamescom latam 2024
Brazil Games attended gamescom latam 2024 from July 26th to July 30th
Abragames curated over 40 hours of content for the B2B area of the event!
The São Paulo Expo hosted the largest gaming event in Latin America. The BIG Festival, in partnership with Omelete, joined forces this year to expand the fair even further and bring to Brazil the first edition of gamescom latam. The event drew over 100,000 participants and featured over 1,000 gaming companies!
Gustavo Steinberg, CEO of gamescom latam, mentioned that the event has already doubled in size compared to its previous edition. He emphasized, "The industry has welcomed the announcement of gamescom Latam, but there is still a need for education among the general public here. We need to show them what it's like to be part of Gamescom in their own region. The most dedicated gamers and fans know what Gamescom is, but not everyone in Brazil is aware, so there's a lot of investment needed in marketing."
Summary of numbers from gamescom latam 2024:
● Over 100,000 attendees from more than 70 countries.
● Approximately 2,000 visitors in the B2B area, from 66 international countries.
● 13 sponsors.
● 1,020 brands present at the event from 54 countries.
● 73 exhibitors and 51 co-exhibitors.
● 47 partner experience spaces.
● Over 200 publishers (76 publishers showcasing content for the general public).
● Over 700 studios in both B2C and B2B areas.
● More than 400 games available for testing and 81 launches.
● 25,000 square meters of exhibition space.
● 16 proprietary areas.
● 226 hours of content.
● 434 speakers over 5 days.
● 4,724,215 million views from online broadcasts on official channels (excluding content retransmitted by partner creators).
● Over 1,000 content creators participated.
● 25 media partners from 3 continents.
The São Paulo Expo hosted the largest gaming event in Latin America. The BIG Festival, in partnership with Omelete, joined forces this year to expand the fair even further and bring to Brazil the first edition of gamescom latam. The event drew over 100,000 participants and featured over 1,000 gaming companies!
Gustavo Steinberg, CEO of gamescom latam, mentioned that the event has already doubled in size compared to its previous edition. He emphasized, "The industry has welcomed the announcement of gamescom Latam, but there is still a need for education among the general public here. We need to show them what it's like to be part of Gamescom in their own region. The most dedicated gamers and fans know what Gamescom is, but not everyone in Brazil is aware, so there's a lot of investment needed in marketing."
Summary of numbers from gamescom latam 2024:
● Over 100,000 attendees from more than 70 countries.
● Approximately 2,000 visitors in the B2B area, from 66 international countries.
● 13 sponsors.
● 1,020 brands present at the event from 54 countries.
● 73 exhibitors and 51 co-exhibitors.
● 47 partner experience spaces.
● Over 200 publishers (76 publishers showcasing content for the general public).
● Over 700 studios in both B2C and B2B areas.
● More than 400 games available for testing and 81 launches.
● 25,000 square meters of exhibition space.
● 16 proprietary areas.
● 226 hours of content.
● 434 speakers over 5 days.
● 4,724,215 million views from online broadcasts on official channels (excluding content retransmitted by partner creators).
● Over 1,000 content creators participated.
● 25 media partners from 3 continents.
Strategic Alignment of Abragames
Senator Leila do Vôlei received a special award from President Rodrigo Terra and VP Carolina Caravana.
This tribute highlighted Senator Leila's pivotal role in the approval of the Game Law Framework, underscoring her amazing support for Abragames' efforts. At gamescom latam, the senator emphasized her view of the gaming universe as a vibrant and diverse medium deserving congressional support to reach new milestones. She recognized its substantial potential to create jobs, generate income, and drive enhanced development for the country.
See here the senator's interview with Abragames.
This tribute highlighted Senator Leila's pivotal role in the approval of the Game Law Framework, underscoring her amazing support for Abragames' efforts. At gamescom latam, the senator emphasized her view of the gaming universe as a vibrant and diverse medium deserving congressional support to reach new milestones. She recognized its substantial potential to create jobs, generate income, and drive enhanced development for the country.
See here the senator's interview with Abragames.
The president of Embratur, Marcelo Freixo, attended the Abragames booth to celebrate the partnership between Embratur and Abragames at the "Brasil Tá Pra Game!" award.
Alongside Abragames' President Rodrigo Terra and VP Carolina Caravana, Marcelo Freixo was present at the Abragames booth during gamescom latam. This moment marked a collaboration between Abragames and Embratur, who jointly launched the "Brasil Tá Pra Game" award. The initiative aims to strengthen ties among game development companies and promote tourism by recognizing games that integrate Brazilian culture in their narratives, arts, music, sound design, and gameplay. The top three initiatives will receive prizes of up to R$70,000!
During the event, Abragames had the opportunity to speak with Embratur's President, Marcelo Freixo, to gain insights into this partnership and discuss the role of games in promoting tourism in Brazil. Come see what the Embratur representative had to say!
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During the event, our VP Carolina Caravana moderated a panel discussion on the topic "Women in Games"!
We had important participation, such as Senator Leila do Vôlei, Marília Marton, Secretary of Culture and Creative Economy of the State of São Paulo, and Joelma Gonzaga, Secretary of Audiovisual at the Ministry of Culture.
The "Women in Games" panel highlighted the crucial role of female representation in the gaming industry and celebrated the influence of women leaders in their respective fields. With women now constituting the majority in our industry, this panel challenged the outdated stereotype that gaming is primarily male-dominated. The discussion underscored the importance of showcasing women in leadership roles. The event was very important for our community.
The "Women in Games" panel highlighted the crucial role of female representation in the gaming industry and celebrated the influence of women leaders in their respective fields. With women now constituting the majority in our industry, this panel challenged the outdated stereotype that gaming is primarily male-dominated. The discussion underscored the importance of showcasing women in leadership roles. The event was very important for our community.
See who else attended the Strategic Alignment
At the Strategic Alignment event, we engaged in enlightening conversations with key figures who provided valuable insights on both the event itself and public policies for the gaming industry. Among the speakers was Joelma Gonzaga, Secretary of Audiovisual at the Ministry of Culture, who underscored the importance of investing in female entrepreneurship. She highlighted the Ministry's focused efforts on advancing the gaming sector, emphasizing the pivotal role of the Game Law Framework in these efforts.
Márcio Tavares, Executive Director of the Ministry of Culture, also emphasized the significance of the gamescom latam in commemorating the approval of the Game Law Framework, marking a monumental milestone for our industry.
We spoke with Eros Silva from ApexBrasil about the Brazil Games project and Apex's work during gamescom latam, which facilitated numerous B2B meetings, fostering interactions and contacts. The goal is to boost the video game industry and contribute to maximizing its potential!
Marilia Marton, Secretary of Culture, Creative Economy, and Industries, highlighted the positive economic impact of the gaming market on Brazil. She emphasized its integration with various professions within the audiovisual and creative industries.
Lyara Oliveira, President of SPCine, spoke about the importance of promoting diversity in the sector. "Affirmative actions are crucial to ensure that the entire ecosystem of audiovisual production includes opportunities for all creative professionals," said Lyara.
Márcio Tavares, Executive Director of the Ministry of Culture, also emphasized the significance of the gamescom latam in commemorating the approval of the Game Law Framework, marking a monumental milestone for our industry.
We spoke with Eros Silva from ApexBrasil about the Brazil Games project and Apex's work during gamescom latam, which facilitated numerous B2B meetings, fostering interactions and contacts. The goal is to boost the video game industry and contribute to maximizing its potential!
Marilia Marton, Secretary of Culture, Creative Economy, and Industries, highlighted the positive economic impact of the gaming market on Brazil. She emphasized its integration with various professions within the audiovisual and creative industries.
Lyara Oliveira, President of SPCine, spoke about the importance of promoting diversity in the sector. "Affirmative actions are crucial to ensure that the entire ecosystem of audiovisual production includes opportunities for all creative professionals," said Lyara.
Celebrating Abragames' 20th anniversary!
During gamescom latam, we had the opportunity to celebrate and share with everyone how these twenty years of Abragames have been an enriching experience for all involved! We showcased that our work aims to build a more united industry and bring greater success to developers in Brazil.
For this celebration, Abragames' VP Carolina Caravana and President Rodrigo Terra took the stage to welcome Abragames' founders for a special panel. They shared insights into the challenges faced over these two decades, strategies for future industry growth, the Legal Framework for Games, and also commemorated the almost 12 years of the Brazil Games project.
Historical photo
The Abragames team gathered with members, partners, and board members for a historic photo.
The winner of the Pitch@Gamescom Latam Powered by Abragames/Brazil Games was revealed!
Among the five games selected to be presented at gamescom latam, Jason Della Rocca, an industry expert and entrepreneur in the gaming industry specializing in partnerships and organizer of the Pitch at GDC Play, showcased the games to a jury comprising publishers and investors.
The winner was "Ghostless" by Coffeenauts from Brazil! "Ghostless" is a post-apocalyptic survival game featuring high-fidelity 3D pixel art, blending elements of "This War of Mine" and "Terminator". In the game, players lead humanity's resistance against artificial intelligence, facing the challenge of distinguishing real humans from infiltrating androids.
The game received a trophy, a business credential for gamescom latam 2025, and the opportunity for a spot either in the gamescom latam Brazil Panorama or at the indie booth!
The winner was "Ghostless" by Coffeenauts from Brazil! "Ghostless" is a post-apocalyptic survival game featuring high-fidelity 3D pixel art, blending elements of "This War of Mine" and "Terminator". In the game, players lead humanity's resistance against artificial intelligence, facing the challenge of distinguishing real humans from infiltrating androids.
The game received a trophy, a business credential for gamescom latam 2025, and the opportunity for a spot either in the gamescom latam Brazil Panorama or at the indie booth!
See who else we talked to during gamescom latam
Throughout the event, we also had discussions with other speakers such as Pawel Sasko, Chance Glasco, and David Alpert, CEO of Skybound! Make sure to follow Brazil Games' social media channels to stay updated on everything that happened at the event.
help rio grande do sul
Abragames has partnered with Ação da Cidadania, in collaboration with gamescom latam, to mobilize support from the gaming industry for those affected by the floods in Rio Grande do Sul
A special banner featuring a QR code invited visitors of gamescom latam to participate in the campaign.
The heavy rains have devastated thousands in the southern region. To aid those affected, we are collecting donations to support families who have lost everything in the floods. Abragames, in collaboration with Ação da Cidadania, is raising funds. Donations will be directed by Ação da Cidadania towards emergency initiatives, providing essential resources such as clothing, food, water, and more for those impacted by the rains in Rio Grande do Sul. To contribute:
Banco Itaú Swift: ITAUBRSP
Code Agency: 0417
Code account: 65638-6
Code IBAN: BR1560701190004170000656386C
1 Recipient: Associação Comitê Rio da Ação da Cidadania Contra a Fome a Miséria e Pela Vida
CNPJ: 00.346.076/0001-73
The heavy rains have devastated thousands in the southern region. To aid those affected, we are collecting donations to support families who have lost everything in the floods. Abragames, in collaboration with Ação da Cidadania, is raising funds. Donations will be directed by Ação da Cidadania towards emergency initiatives, providing essential resources such as clothing, food, water, and more for those impacted by the rains in Rio Grande do Sul. To contribute:
Banco Itaú Swift: ITAUBRSP
Code Agency: 0417
Code account: 65638-6
Code IBAN: BR1560701190004170000656386C
1 Recipient: Associação Comitê Rio da Ação da Cidadania Contra a Fome a Miséria e Pela Vida
CNPJ: 00.346.076/0001-73
Crowdfunding
Abragames, together with ADJogosRS, seeks to raise funds to rebuild industry partners.
Abragames is partnering with ADjogosRS in a campaign to support the rebuilding efforts of our industry partners. Some individuals in our sector have been directly affected and have lost everything due to the floods in Rio Grande do Sul. We are committed to assisting colleagues who have suffered from this tragedy. Please consider contributing whatever amount you can afford. Additionally, please help spread the word so we can reach our target amount! Every bit of support matters during this challenging time.
Help Felipe from Burning Goat Studio recover his home.
Campaign to help Carol rebuild what she lost.
Abragames is partnering with ADjogosRS in a campaign to support the rebuilding efforts of our industry partners. Some individuals in our sector have been directly affected and have lost everything due to the floods in Rio Grande do Sul. We are committed to assisting colleagues who have suffered from this tragedy. Please consider contributing whatever amount you can afford. Additionally, please help spread the word so we can reach our target amount! Every bit of support matters during this challenging time.
Help Felipe from Burning Goat Studio recover his home.
Campaign to help Carol rebuild what she lost.
RIO2C 2024
Brazil Games was a partner of Rio2C 2024!
From June 4th to 9th, at Cidade das Artes, we were part of one of the largest creativity and innovation gathering in Latin America.
Rio2C is a very important event in Brazil and Latin America, standing out as a crucial meeting point for professionals and enthusiasts from creative industries such as entertainment, technology, culture, and innovation. Held annually at Cidade das Artes in Rio de Janeiro, Rio2C offers a wide range of activities, including lectures, panels, workshops, film screenings, exhibitions, and networking opportunities.
Brazil Games was proud to be a prominent partner of Rio2C, contributing to strengthen the game development ecosystem in Brazil and promoting visibility and recognition of the national industry and its professionals.
Rio2C is a very important event in Brazil and Latin America, standing out as a crucial meeting point for professionals and enthusiasts from creative industries such as entertainment, technology, culture, and innovation. Held annually at Cidade das Artes in Rio de Janeiro, Rio2C offers a wide range of activities, including lectures, panels, workshops, film screenings, exhibitions, and networking opportunities.
Brazil Games was proud to be a prominent partner of Rio2C, contributing to strengthen the game development ecosystem in Brazil and promoting visibility and recognition of the national industry and its professionals.
We had our Vice President, Carolina Caravana, moderating the panel "Games and Education: Beyond the Game!" discussing Gamification and featuring insights from Fernando Tchê and Nayra Karine. Additionally, President Rodrigo Terra participated in a workshop on the effectiveness of adaptations for transmedia products and the lessons that can be drawn from this phenomenon in the world of electronic games.
"LET'S SPOOK CANNES"
Ghostless, from Coffeenauts, has been selected for Let's Spook 2024 in Cannes
Brazilian game shines at the Fantastic Pavilion / Marché du film, reflecting the growth of the national game industry.
The Brazilian game industry celebrates another remarkable achievement with "Ghostless," developed by Coffeenauts studio, taking the spotlight at the prestigious Let's Spook 2024 event held at the Fantastic Pavilion / Marché du film in Cannes. Let's Spook Cannes, an event during the Cannes Film Festival dedicated to showcasing and promoting horror and suspense games, provided the perfect stage.
Building on its success at Ventana Sur last year, Ghostless is set to captivate the global audience as one of the featured games at Let's Spook Cannes. This selection not only acknowledges the talent and creativity of Brazilian developers but also underscores the growing recognition of the country's game industry on the world stage.
The inclusion of Ghostless at Let's Spook Cannes further validates the potential and caliber of Brazilian games, showcasing the country's expanding presence and visibility in key global markets. With a compelling narrative, stunning visuals, and innovative gameplay mechanics, Ghostless promises to deliver a distinctive experience for players worldwide.
Here are the other selected projects to shine in Cannes.
The Brazilian game industry celebrates another remarkable achievement with "Ghostless," developed by Coffeenauts studio, taking the spotlight at the prestigious Let's Spook 2024 event held at the Fantastic Pavilion / Marché du film in Cannes. Let's Spook Cannes, an event during the Cannes Film Festival dedicated to showcasing and promoting horror and suspense games, provided the perfect stage.
Building on its success at Ventana Sur last year, Ghostless is set to captivate the global audience as one of the featured games at Let's Spook Cannes. This selection not only acknowledges the talent and creativity of Brazilian developers but also underscores the growing recognition of the country's game industry on the world stage.
The inclusion of Ghostless at Let's Spook Cannes further validates the potential and caliber of Brazilian games, showcasing the country's expanding presence and visibility in key global markets. With a compelling narrative, stunning visuals, and innovative gameplay mechanics, Ghostless promises to deliver a distinctive experience for players worldwide.
Here are the other selected projects to shine in Cannes.
FESTIVAL COMKIDS 2024
Game "Docemática" is a finalist at comKids 2024
The game studio SpaceFrog, based in Curitiba, is a finalist at the comKids 2024 Festival (15th edition) with the game "Docemática."
Docemática," created by the studio SpaceFrog, has been selected as a finalist in the Game category at the comKids 2024 Festival, showcasing a diverse array of digital and interactive works from various countries in Latin America and Ibero-America. The festival, scheduled for August 12 to 17, focuses on promoting top-tier digital and interactive productions aimed at children and youth, celebrating their rich and varied childhood experiences.
Visit the festival's website to learn more about the award.
Docemática," created by the studio SpaceFrog, has been selected as a finalist in the Game category at the comKids 2024 Festival, showcasing a diverse array of digital and interactive works from various countries in Latin America and Ibero-America. The festival, scheduled for August 12 to 17, focuses on promoting top-tier digital and interactive productions aimed at children and youth, celebrating their rich and varied childhood experiences.
Visit the festival's website to learn more about the award.
pesquisa game brasil | game brazil research
Latin America: Finding opportunities in the gaming market potential with PGB
Brazilian research has been tracking Latin American gamers’ profile for over 10 years.
Let's talk about opportunities. With over 250 million gamers, Latam represents one of the fastest-growing gaming markets globally. Countries like Brazil, Mexico, and Argentina lead the way, contributing significantly to the market's expansion.
For most major gaming companies, this isn’t news at all. But to get to know it inside out is the biggest competitive differentiator.
Pesquisa Game Brasil (PGB) – has established itself in the market as an annual survey on the behavior, preference & consumption of electronic games in both Brazil and Latin America. Available in both English and Spanish, as well as Portuguese, the 2024 Brazilian research brings full details & reports followed by expert analysis of one of the most promising markets in the world.
Stay tuned for the updated Latam edition, available from June/2024!
Here’s what your brand can expect from the material:
Get ahead in the game on latin american grounds!
Let's talk about opportunities. With over 250 million gamers, Latam represents one of the fastest-growing gaming markets globally. Countries like Brazil, Mexico, and Argentina lead the way, contributing significantly to the market's expansion.
For most major gaming companies, this isn’t news at all. But to get to know it inside out is the biggest competitive differentiator.
Pesquisa Game Brasil (PGB) – has established itself in the market as an annual survey on the behavior, preference & consumption of electronic games in both Brazil and Latin America. Available in both English and Spanish, as well as Portuguese, the 2024 Brazilian research brings full details & reports followed by expert analysis of one of the most promising markets in the world.
Stay tuned for the updated Latam edition, available from June/2024!
Here’s what your brand can expect from the material:
- Player Profile
- Experience journey
- Consuming habits
- Loved brands
- Career and professions in games
- And much more.
Get ahead in the game on latin american grounds!
new game
Guild of Rogues arrived on Steam on April 29th!
Get ready for the adventure with the latest release from Roots Games!
Guild of Rogues has arrived on Steam! Embark on a unique gaming experience that blends the strategy of roguelike deckbuilders with the accessible nature of autobattlers! Guild of Rogues is now available for you to play. Don't miss the opportunity to venture into this captivating world and prepare yourself for an epic journey!
Guild of Rogues has arrived on Steam! Embark on a unique gaming experience that blends the strategy of roguelike deckbuilders with the accessible nature of autobattlers! Guild of Rogues is now available for you to play. Don't miss the opportunity to venture into this captivating world and prepare yourself for an epic journey!
About Abragames
Founded in 2004 by a group of game development companies, Abragames, the Brazilian Association of Game Developers, emerged as a non-profit organization with the goal of strengthening the national game development industry. Abragames' mission is to coordinate, strengthen, and promote the Brazilian digital game industry through representation and dialogue within both the national and international ecosystems, fostering an understanding of all elements within our value chain. Additionally, Abragames promotes events and partnerships aimed at advancing the state of the art in game development in Brazil.
About Brazil Games
The Brazil Games Export Sector Project is a non-profit program created by Abragames (Brazilian Game Developers Association) in partnership with ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments). Its aim is to strengthen the Brazilian digital gaming industry by providing training and creating new business opportunities for Brazilian companies in the international market. Here's how to participate in the Brazil Games Project: See here.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion
makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Disclaimer: Sponsored events and games showcased on this Newsletter may not reflect Abragames/Brazil Games opinion.
Founded in 2004 by a group of game development companies, Abragames, the Brazilian Association of Game Developers, emerged as a non-profit organization with the goal of strengthening the national game development industry. Abragames' mission is to coordinate, strengthen, and promote the Brazilian digital game industry through representation and dialogue within both the national and international ecosystems, fostering an understanding of all elements within our value chain. Additionally, Abragames promotes events and partnerships aimed at advancing the state of the art in game development in Brazil.
About Brazil Games
The Brazil Games Export Sector Project is a non-profit program created by Abragames (Brazilian Game Developers Association) in partnership with ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments). Its aim is to strengthen the Brazilian digital gaming industry by providing training and creating new business opportunities for Brazilian companies in the international market. Here's how to participate in the Brazil Games Project: See here.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion
makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Disclaimer: Sponsored events and games showcased on this Newsletter may not reflect Abragames/Brazil Games opinion.